Brand awareness in today’s market is more than recognition; it’s about making a memorable impact. Beyond traditional marketing lies a realm of creative strategies that can amplify your brand’s voice and presence. Let’s explore seven innovative ways to elevate your brand’s profile in a crowded marketplace.

1. Leverage Social Media Platforms

Harness the power of social platforms to create a magnetic brand presence:

• Instagram Reels and TikTok Videos: Use trendy formats to create engaging, shareable video content. If you need ideas for social media videos, we have you covered.

• Facebook Live and YouTube: Host live sessions to connect in real-time with your audience.

• Social Media Challenges: Encourage participation with branded challenges or contests.

Not sure what kind of videos your business needs to be sharing? Take our free Magic Video Quiz to get personalized results about what kind of marketing video would benefit your business the most!

2. Brand Videos

Brand videos are one of the most effective ways to establish a strong brand identity and start increasing your brand awareness quickly.

Mission Video: Reveal your company’s mission and values to show consumers what your business stands for.

Storytelling Video: Share a story of your company making a difference in your community, the story of how your business began, or a story that shows how your business operates differently.

When creating brand promo videos, make sure you not only keep your brand values and target audience at the forefront of your storytelling, but also ensure the video is in line with your brand guidelines to maintain consistency for your customers.

3. Collaborate with Influencers

Partnering with the right influencers can catapult your brand into new realms:

Influencer Selection: Choose influencers whose followers reflect your target demographic.

Campaign Planning: Collaborate on unique content that reflects both the influencer's style and your brand ethos.

Performance Tracking: Use analytics to measure the effectiveness of influencer partnerships.

If you love the idea of casual, authentic content to promote your brand, but you can’t afford the cost of working with influencers, then UGC might be the answer for you.

4. Utilize User-Generated Content

User-generated content is authentic and influential. UGC is made by either (1) UGC creators who film the content for you to share or (2) past customers who already know and love your product. The benefits of UGC can’t be underestimated: 

• 90% of people will make a purchase decision based on UGC (Retail Touch Points).

• UGC content featuring brands drove 6.9x higher engagement than content that brands made themselves (Later Social Media Management)

•  UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average (Everyone Social).

Here’s how to get started with UGC for your business:

• Encourage Submissions: Use hashtags or contests to motivate customers to share their experiences.

• Showcase UGC: Feature user content on your platforms for authentic endorsements.

• Reward Contributors: Provide incentives to encourage continual engagement and sharing.

If you’re interested in learning more about UGC, join the waitlist for our Ultimate UGC Course for Brands where we’ll lay out, step by step, exactly how to build a UGC campaign. Waitlist members will receive a 30% discount during launch week, so grab your spot now!

5. Host and Sponsor Events

Events can significantly boost engagement and brand awareness:

• Webinars and Workshops: Share expertise and connect with your audience.

• Virtual Conferences: Expand your reach by hosting or participating in online industry events.

• Product Launches: Create excitement and anticipation around new offerings with a stellar product video.

6. Innovate with AR/VR Experiences

Augmented and virtual reality can offer immersive brand experiences:

• AR Filters and Apps: Create branded AR filters for social media platforms.

• VR Showrooms: Allow customers to explore products or services in a virtual space.

• Interactive Campaigns: Use AR/VR to create unique, engaging marketing campaigns.

7. Email Marketing

Innovate your email marketing strategy to stand out among competitors and more importantly, stand out in the minds of your audience!

Exclusive email offers: Offer discounts, upgrades, or special offers in exchange for referrals.

Use videos in emails: Emails with videos in them improve the click-through rate by 300% (Campaign Monitor). To start incorporating videos in your email marketing strategy is to increase the odds of connecting with your audience in a meaningful way!

Welcome sequences: When someone signs up for your email list, start cultivating a positive association with your brand by sending a welcome sequence. 

If you want to learn how to level up your brand awareness, download our FREE Video Marketing eBook to discover how videos can distinguish your brand.

Conclusion

Elevating your brand awareness requires creativity, innovation, and a touch of boldness. Each of these seven strategies offers a pathway to not just reach your audience, but to engage them deeply and memorably. Ready to transform your brand awareness approach? Let’s brainstorm together to unlock new potentials for your brand.

Listen, the digital world is noisy, but you’ve got this. Your brand awareness is about more than a set of fonts and colors you use online; it's about showing your unique brand voice and turning potential customers into loyal fans. 

Go ahead, give your campaigns the boost they deserve!

Hungry for more? Connect with Rebecca on socials to find exclusive video marketing tips and strategies just for ecommerce entrepreneurs like you. Hope to see you there!