There are six major types of videos that every business should consider incorporating into their marketing strategy. And while you can absolutely repurpose each of them into multiple videos to share on social media, not a single one of them has you spending hours creating a single 30 second Reel or TikTok.
So, here are the six types of videos that will actually increase your revenue (if implemented with the right strategy, of course)....
1. Landing Page Video
A landing page video is a short video that appears on your website's landing page, most of the time in the form of a header video. Landing page videos provide a quick and engaging introduction to your business, and when they are done properly, they deliver exquisite results! I’ve had clients increase conversion rates on their landing page by up to 80% using an engaging landing page video.
Businesses that benefit most from landing page videos include startups, e-commerce businesses, and service-based businesses.
2. Testimonial Video
A testimonial video is a video that features real customers talking about their positive experiences with your business. This type of video is a powerful tool for building trust and credibility with your target audience. However, testimonial videos should be well-produced and showcase your satisfied customers in a positive light.
Testimonial videos are usually best placed on your website's About Us page, as they provide valuable social proof to your potential customers.
3. Recruitment Video
A recruitment video is a video that showcases your company culture and working environment to potential employees. This type of video is best for businesses that want to attract top talent and build a strong company culture. While this type of video may not be at the top of your mind, I’ve seen clients go years without finding high quality candidates and within a few weeks of sharing their recruitment video, they have a handful of well qualified candidates to pick from.
Because of this, if you see yourself hiring several people over the next few years, it’s something you should be looking into.
4. Explainer Video
An explainer video is a video that explains a product, service, or concept in a clear and concise way. If you sell a product, an explainer video is typically something along the lines of, “How to Set Up __” or “How to Use __.” If you offer a service, an explainer video is usually on the topic of, “What We Offer to Our Clients” or “After You __, Here’s What You Can Expect From Us.”
While you may think you don’t need an explainer video, let me remind you that you are in the thick of it with your offer. You may think your product or service is self explanatory, but is it clear to a stranger? With the information on your website now, is it 100% clear to them exactly what they would be getting for their money and how the product/process works?
Not only do explainer videos go a long way as far as improving clarity on your offer (and making your prospect more likely to buy), but they also increase trust and brand awareness! Seeing a smiling face to explain your offer makes your audience feel connected to your business.
5. Social Media Video
What?!? She said at the beginning that none of these would have me thinking about TikTok's and Reels for my business.
Because the hard truth is that most businesses are so focused on putting out videos that they completely overlook the fundamentals of video marketing.
There is a huge difference between videos that look pretty and videos that target your audience to take action and increase your revenue.
6. Mission Video
Mission videos are perfect for showing your target audience the vision and values behind your business. Customers are more likely to buy when they believe in the cause or mission of a business, so if you have a story to share about your business’ mission, you’re doing yourself a disservice by not sharing it.
Those are the six types of videos your brand needs to boost revenue.
"But which video is most important?"
If you don't know where to start or which video to prioritize, book a free consultation call with me.
After I learn about your business, I will advise you to which video would be most beneficial for your business to focus on first.
Has your business used any of these types of videos?