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17 Video Marketing Statistics Every Entrepreneur Needs to Know in 2024

Video marketing is, perhaps, the most important element of a marketing strategy in today’s digital era. If you’re still on the fence about starting a video marketing campaign for your business or you’ve tried it and thought it wasn’t for you, I promise you’ll think differently once you read these stats.

Consumers Want to See Videos from Their Favorite Brands

1. 89% of consumers want to see more videos from brands in 2024 (Wyzowl, Video Marketing Statistics 2024).

2. 79% of respondents enjoy watching video content from brands online, indicating a positive reception to brand videos (Lemon Light).

3. Including a video on your landing page can boost your conversion rate by up to 80% (WordStream).

Using Video to Understand Products

4. Video marketing has helped increase understanding of products or services (96%), brand awareness (95%), internet traffic (91%), lead generation (90%), sales (87%), and dwell time on websites (87%) (OptinMonster).

5. 72% of customers said they would rather learn about a product or service by way of video (Optinmonster).

6. 96% of people have watched an explainer video to learn more about a product or service (OptinMonster).

Explainer videos are an amazing way to engage your audience and showcase the value of your product. If you’re not sure which type of video is right for you, take the Magic Video Quiz to learn which marketing video will have the greatest impact for your specific business! 

Consumers Using Video to Inform Purchasing Decisions:

7. 89% of people say watching a video has convinced them to buy a product or service (OptinMonster).

8. When asked how they’d like to become acquainted about a product or service, 44% say they’d most like to watch a short video (Wyzowl, Video Marketing Statistics 2024).

9. 87% of consumers say video quality impacts their trust in a brand (Wyzowl, Video Marketing Statistics 2024).

10. 90% of people will make a purchase decision based on UGC (Inbeat).

If you’ve ever considered UGC content to promote your business, here’s how to get started with a UGC campaign (the marketing that is most affordable yet best received by consumers).

Viewing Habits and Sharing by Consumers:

11. 78% of people watch videos online each week, with 55% watching daily, indicating a high demand for video content (Lemon Light).

12. LinkedIn users are 20x more likely to share a video than any other type of post, and content designed for silent viewing is 70% more likely to be watched all the way through (Lemon Light).

13. 6 out of 10 people prefer watching online video content compared to television (Think with Google).

Marketers Agree, Video Is Yielding Amazing Benefits:

14. Marketers who use video grow revenue 49% faster than non-video users (WordStream).

15. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (Small Biz Trends, 2016 – updated 2022).

16. The most common videos created by marketers are explainer videos [72%], presentation videos [49%], testimonial videos [48%], sales video [42%], and video ads [42%] (Wyzowl).

17.  Emails with videos in them improve the click-through rate by 300% (Campaign Monitor).

If you’re confused about the different types of videos and which one is best for your business, then take the free Magic Video Quiz to get personalized results about which video will have the greatest impact for your business.

Start Recording!

If you want to dive into how to start a video marketing strategy to grow your business beyond social media, or discover unique promo video ideas to increase sales, follow along as Rebecca Andreen shared video marketing tips, tricks, and strategies every entrepreneur can learn from.

What did you learn? Which of these statistics surprised you the most? Let me know in the comments!


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