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5 Common Video Mistakes that Tarnish Your Brand and What to Do Instead

So you’re working on your video marketing strategy, that’s great news! Video marketing is the most effective way to reach new customers, increase your website conversion rates, and boost sales. However, if you’re not a video pro and you’re DIY’ing it, odds are you might be making some mistakes that are getting in the way of your message. The good news is: all of these mistakes can be easily fixed!

Quality Matters

According to a survey, 87% of consumers say video quality impacts their trust in a brand (Wyzowl, Video Marketing Statistics 2024). As we know, trust is a huge factor in consumers’ buying decisions. Here’s how to increase your video quality starting today so you can appear more reputable to your audience!

Mistake 1: Lighting

Bad Lighting: When your video resembles a dark cave instead of a professional showcase, it's time to shed light on the matter.

Poor lighting can make your videos look unprofessional and unappealing. Natural light is your best friend for a flattering glow without harsh shadows. Avoid backlighting or overly bright lights that create distracting contrast.

Instead: Illuminate your brilliance with natural light. Position yourself near a window for a flattering glow without the harsh shadows. If you want to see these kinds of shocking results, the first step is for your audience to be able to clearly see you! 

Mistake 2: Audio

Poor Audio Quality: Crisp dialogue is music to your audience's ears, not muffled noise.

Low-quality audio can ruin even the most visually stunning video. Invest in a lavalier mic or a small boom mic for clear, engaging sound that amplifies your message.

Instead: Invest in a lavalier mic or a small boom mic for clear, engaging sound that amplifies your message. Remember, this isn't about social media; these videos (and your audio) should be heard across your website, product page, email newsletter, etc. as a quality representation of your brand. When you treat video like this, you can fully experience the benefits of a result driven video strategy.

Mistake 3: Framing

Suboptimal Framing: Don't let distracting backgrounds steal the spotlight from your content. Improper framing can detract from your message and create visual clutter.

Instead: Center the subject (you, your product, etc.) in the frame with room above and below for flexibility in editing and platform adaptation.

Just remember, different video ideas will have framing; if you are promoting your event space, you would have a lot of wide (far away) shots, but if you're making a product video, you might need a lot of close up shots.

Mistake 4: Resolution

Low Resolution: Pixelated visuals are a fast track to viewer disengagement.

Poor video resolution can make your content appear amateurish. There's a fine line between authentic brand content and videos that make customers lost trust in your brand's credibility. Ensure your recording device is set to capture the best quality possible, enhancing the visual appeal of your content.

Instead: Make sure your iPhone, camera, or other recording device is set to capture the best quality possible, giving your content the best visual possible.

Mistake 5: Filters

Overzealous Filters: Beware of filters that overshadow your message with gimmicks.

Excessive use of filters can distract from your message and detract from your credibility.

Instead: Opt for subtle enhancements or none at all, focusing on compelling storytelling to captivate your audience.

Camera Shy? I got you covered!

Don't fancy being in front of the camera? User-generated content (UGC) offers better authenticity without having to be on-screen yourself. In fact, UGC is one of the easiest and most affordable ways to connect with your audience and increase your sales without any on camera appearances from you!

Even better, UGC actually tests better with consumers, as it reads as more authentic and is trusted more by consumers than content put out by brands.  Find out how to start using UGC for your business to better connect with your target audience and see improved results for your business.

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